Our partners

Helsinki Pride has grown year on year in terms of the number of participants, demonstrating the strong support of the general public for equal human rights. In 2024, we have once again a large number of partners involved in our work to promote equality. Together they send a strong message for human rights.

With the support of our partners, we will enable a vibrant Helsinki Pride event that shines in all the colors of the rainbow and is free of charge for participants. Our partners are also an important support to our year-round human rights and community work.

We will publish all our partners during spring 2024.

Main Partners 2024

City of Helsinki

City of Helsinki is proudly the main partner of Helsinki Pride and the Official City Partner in 2024:

"The City of Helsinki is committed to promoting equality, gender equality, and human rights in all its activities, every day. The Pride partnership aims to foster a sense of community and inclusion in the city and to raise awareness of equality and human rights. During Helsinki Pride, we will participate in the Parade and Park festival, and organize events for citizens and staff."
– City of Helsinki


Zalando is proudly the main partner of Helsinki Pride and the Official Stage Partner in 2024:

"We proudly continue our work to support the LGBTQIA+ community and promote equality within our organization and in society. As part of our long-term partnership with the Helsinki Pride Community, we sponsor the event's performance stage and its program, also providing community members the opportunity to share their stories on Zalando's channels. Through our cooperation, we aim to celebrate and support the LGBTQIA+ community, while also strengthening the Helsinki Pride event and amplifying the voices of underrepresented groups”.
Fabio Baum, General Manager Nordics & Benelux, Zalando


Borenius is proudly the main partner of Helsinki Pride and the Official Legal Partner in 2024:

“Since the initiation of our partnership in 2019, our engagement with the Helsinki Pride Community has been marked by shared values and a collective vision for a more equitable world. Through pro bono legal assistance, we support the community in navigating legal complexities, ensuring that their advocacy for human rights continues to thrive.”
– Borenius

Bauer Media

Bauer Media is proudly the main partner of Helsinki Pride and the Official Media Partner in 2024:

"Diversity and equality are important to us and at the heart of our sustainability work. Bauer Media wants to be a voice for diversity and equality to make the world a better place.
It is important to us that every Bauer employee is free to be exactly who they are. This is what we work towards every day and why this year's theme of Peace and Hope is so meaningful to us.
The aim of our sustainability work is that our impact is not only evident in Bauer Media, but also to our stakeholders and especially to society as a whole through our listeners. Our audio content reaches more than 3 million people in Finland weekly, so we also take responsibility for how we talk to and about people and promote equality."
Johanna Halkola, Director of Strategy, Bauer Media

Kauppakeskus Forum

Forum is proudly the main partner of Helsinki Pride and the Official Marketing Partner in 2024:

“Now in its fourth year, the Forum is a prominent flag-waver for human rights and equality. The partnership allows us to proclaim the message of equality in the most central location in Helsinki. At the same time, we want to challenge our environment to become more equal, step by step. We want to provide a safe and peaceful meeting place for everyone in the Forum all year round. We will be raising sparks of hope and dancing feet in the park disco at Helsinki Pride's Park Festival.”
– Forum

Better Games Together

Better Games Together is proudly the main partner of Helsinki Pride and the Official Community Partner in 2024:

“Better Games Together is a collective of Finnish game studios with the goal of making the industry safer and more accepting of LGBTQIA+ people and their identities. We’ve come together because we believe change for better inclusivity and diversity for LGBTQIA+ people needs to happen across the games industry, not just in some companies.”
– Better Games Together

In 2024, Better Games Together is formed by Next Games, Metacore, Rovio and Supercell.


Miltton is proudly the main partner of Helsinki Pride and the Official Creative Partner in 2024:

“By choosing Miltton as its main Creative Partner, Helsinki Pride found an ally that has been preparing for this partnership for more than 20 years. The work we do with our clients impacts society in many ways. We want to use our expertise to build a more equal world, and we will continue to do so with greater determination. As part of the Pride partnership, we will provide training in more inclusive communication and marketing for both Miltton and our clients."
Mikko Hakkarainen, Chief Creative Officer, Miltton

Musti ja Mirri

Musti ja Mirri is proudly the main partner of Helsinki Pride and the Official Companion Partner in 2024:

“Standing with Pride for equality! For the people of Must and Mirri, the freedom to be exactly who they are in their workplace and the security of having the support of their work community is really important. We have been supporting Helsinki Pride for several years and are proud to be the main partner in 2024. We hope to see you and your four-legged friends at the Park Festival on June 29th!”
– Musti ja Mirri


Strawberry is proudly the main partner of Helsinki Pride and the Official Venue Partner in 2024:

"I am delighted and proud that our hotel group continues its long-standing partnership with Pride. This partnership reflects our commitment to diversity and inclusivity and our desire to play our part in contributing to positive change in society. It is a pleasure to be part of this meaningful collaboration and to celebrate the power of love, equity and equality together."
Outi Hartman, Brand & Communications Director, Strawberry


Helsinki Pride partners 2024

Main Partners

Working with Pride Partners

Support Partners