Our Partners in 2025
All our partners are committed to promoting equality and the rights of the LGBTQIA+ community. With their support, we will enable a visible month of events that shines in all the colors of the rainbow and is free of charge for participants. Our partners also support for our year-round human rights and community work. We publish all our partners during the spring 2025.
Main Partners 2025
Dottir
Dottir is proudly the main partner of Helsinki Pride and the Official Legal Partner in 2025:
“Valuing individuality and diversity has always been an essential part of Dottir’s DNA, which is why our Helsinki Pride partnership is a matter of honor for us. Right now, the importance of advancing equality is more critical than ever: fighting for justice requires more courage from all of us than it did just a moment ago. Going backward is not an option for us. As a law firm, we want to ensure that everyone can be their true selves in the workplace and society – without fear.”
– Dottir
Get to know Dottir“Valuing individuality and diversity has always been an essential part of Dottir’s DNA, which is why our Helsinki Pride partnership is a matter of honor for us. Right now, the importance of advancing equality is more critical than ever: fighting for justice requires more courage from all of us than it did just a moment ago. Going backward is not an option for us. As a law firm, we want to ensure that everyone can be their true selves in the workplace and society – without fear.”
– Dottir
Shopping Centre Forum
Forum is proudly the main partner of Helsinki Pride and the Official Marketing Partner in 2025:
"At Shopping Centre Forum, we are honored to once again be one of the main partners of Helsinki Pride, promoting the message of equality. We’re committed to create a safe and easily approachable environment for everyone who works and visits Forum daily, in the heart of the capital. With this partnership, we’ve developed the physical facilities of the shopping centre to be even more accessible and considerate. We organize numerous free events annually, and the partnership has enhanced the consideration of equality in our event communications and practices.”
– Forum Shopping Centre, Helsinki
Get to know Forum"At Shopping Centre Forum, we are honored to once again be one of the main partners of Helsinki Pride, promoting the message of equality. We’re committed to create a safe and easily approachable environment for everyone who works and visits Forum daily, in the heart of the capital. With this partnership, we’ve developed the physical facilities of the shopping centre to be even more accessible and considerate. We organize numerous free events annually, and the partnership has enhanced the consideration of equality in our event communications and practices.”
– Forum Shopping Centre, Helsinki
City of Helsinki
City of Helsinki is proudly the main partner of Helsinki Pride and the Official City Partner in 2025:
"The City of Helsinki is committed to promoting equality, gender equality, and human rights in all its activities, every day. The Pride partnership aims to foster a sense of community and inclusion in the city and to raise awareness of equality and human rights. During Helsinki Pride, we will participate in the Parade and Park festival, and organize events for citizens and staff."
– City of Helsinki
Get to know City of Helsinki"The City of Helsinki is committed to promoting equality, gender equality, and human rights in all its activities, every day. The Pride partnership aims to foster a sense of community and inclusion in the city and to raise awareness of equality and human rights. During Helsinki Pride, we will participate in the Parade and Park festival, and organize events for citizens and staff."
– City of Helsinki
Lidl
Lidl is proudly the main partner of Helsinki Pride and the Official Food Store Partner in 2025:
“Lidl is proud to be the main partner of Helsinki Pride. At Lidl, everyone can work and shop with equality and respect. We welcome everyone as they are. Belonging is an important value for us and it becomes visible in our year-round cooperation with the Pride community. We especially look forward to the Pride week parade and park party, where we welcome everyone to celebrate with us!”
– Heli Hassinen-Biberger, Chief HR Officer, Lidl Finland
Get to know Lidl“Lidl is proud to be the main partner of Helsinki Pride. At Lidl, everyone can work and shop with equality and respect. We welcome everyone as they are. Belonging is an important value for us and it becomes visible in our year-round cooperation with the Pride community. We especially look forward to the Pride week parade and park party, where we welcome everyone to celebrate with us!”
– Heli Hassinen-Biberger, Chief HR Officer, Lidl Finland
Miltton
Miltton is proudly the main partner of Helsinki Pride and the Official Creative Communications Partner in 2025:
"We are immensely happy and proud to continue as a main partner of Helsinki Pride this year. The world looks different from a year ago when we first began our collaboration. Powerful forces around us are now posing a serious threat to the progress of equality. Building a more equal and inclusive world requires even greater determination and stronger allies. These are values we promote and defend, both in our own actions and by supporting our clients' goals."
– Antti Salomaa, Managing Director, Miltton Oy
Get to know Miltton"We are immensely happy and proud to continue as a main partner of Helsinki Pride this year. The world looks different from a year ago when we first began our collaboration. Powerful forces around us are now posing a serious threat to the progress of equality. Building a more equal and inclusive world requires even greater determination and stronger allies. These are values we promote and defend, both in our own actions and by supporting our clients' goals."
– Antti Salomaa, Managing Director, Miltton Oy
Strawberry
Strawberry is proudly the main partner of Helsinki Pride and the Official Pride House Partner in 2025:
“Strawberry is proud to support Pride in Finland as well. Diversity and inclusivity are essential values to us, and we want to ensure that there is space for everyone – regardless of who you are or who you love. Our work to promote equality and fairness continues throughout the year in recruitment, training, and everyday encounters. We believe in openness, respectful conversation, and, above all, that everyone should feel welcome. We have room for all!”
– Strawberry
Get to know Strawberry“Strawberry is proud to support Pride in Finland as well. Diversity and inclusivity are essential values to us, and we want to ensure that there is space for everyone – regardless of who you are or who you love. Our work to promote equality and fairness continues throughout the year in recruitment, training, and everyday encounters. We believe in openness, respectful conversation, and, above all, that everyone should feel welcome. We have room for all!”
– Strawberry
Zalando
Zalando is proudly the main partner of Helsinki Pride and the Official Stage Partner in 2025:
“At Zalando, we believe that fashion should be a platform for self-expression, inclusivity, and belonging. That’s why we are proud to continue our partnership with Helsinki Pride, standing in solidarity with the LGBTQIA+ community and advocating for greater equality in our industry and beyond. This long-standing partnership reflects our commitment to fostering a more inclusive society – not just during Pride, but all year round. We are continuously improving the representation within our campaigns and fostering an inclusive workplace at Zalando, where everyone can be their authentic selves. We look forward to celebrating Helsinki Pride together and amplifying the voices that need to be heard.”
— Fabio Baum, Managing Director North and Benelux, Zalando
Get to know Zalando“At Zalando, we believe that fashion should be a platform for self-expression, inclusivity, and belonging. That’s why we are proud to continue our partnership with Helsinki Pride, standing in solidarity with the LGBTQIA+ community and advocating for greater equality in our industry and beyond. This long-standing partnership reflects our commitment to fostering a more inclusive society – not just during Pride, but all year round. We are continuously improving the representation within our campaigns and fostering an inclusive workplace at Zalando, where everyone can be their authentic selves. We look forward to celebrating Helsinki Pride together and amplifying the voices that need to be heard.”
— Fabio Baum, Managing Director North and Benelux, Zalando
